In an Absolut world

Everything that is not rum, whiskey or brandy & cognac.
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Count Silvio
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Sat Apr 05, 2008 1:49 pm

The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.

The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.

The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.

Source: LA Times Blog.
What does everyone think about this new advertising campaign by Absolut?
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Dan
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Sat Apr 05, 2008 2:47 pm

Hehe, funny :P

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Sun Apr 06, 2008 1:39 pm

I can just imagine what the map would look like if they ran a marketing campaign for the State of Texas.!
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Tue Apr 08, 2008 3:01 pm

One had to see this coming
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Count Silvio
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Tue Apr 08, 2008 3:54 pm

The damage is done.
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