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REFINED VICES • In an Absolut world
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In an Absolut world

Posted: Sat Apr 05, 2008 1:49 pm
by Count Silvio
The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.

The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.

The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.

Source: LA Times Blog.
What does everyone think about this new advertising campaign by Absolut?

Re: In an Absolut world

Posted: Sat Apr 05, 2008 2:47 pm
by Dan
Hehe, funny :P

Re: In an Absolut world

Posted: Sun Apr 06, 2008 1:39 pm
by Rum Runner
I can just imagine what the map would look like if they ran a marketing campaign for the State of Texas.!

Re: In an Absolut world

Posted: Tue Apr 08, 2008 3:01 pm
by Rum Runner
One had to see this coming

Re: In an Absolut world

Posted: Tue Apr 08, 2008 3:54 pm
by Count Silvio
The damage is done.