Mount Gay Rum Eclipse Black

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Sun Apr 03, 2011 7:30 am

The new Mount Gay bottle will be rolled out in selected airports worldwide

Liquor supplier Rémy Cointreau Global Travel Retail has launched a "boat" to celebrate its new Mount Gay Rum Eclipse Black bottle, the latest edition to its premium product portfolio. The Mount Gay Rum Eclipse Black 100 Proof sailed into Hamburg airport in March in a merchandising unit resembling the bows of a wooden yacht.

Travellers passing through the airport this month are invited to sample the new expression on the rocks with a fruit or sparkling mixer. According to the supplier, Mount Gay Rum has long been associated with the world of yaughting and is an ideal partner for the Heinemann Duty Free animation under the theme Mein Tag am Meer (my day at the seaside).
More at DFNI Online.
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