Bacardi Wins the Battle for Havana
Posted: Sat May 19, 2012 2:43 pm
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U.S. courts allow Puerto Rican rum to be sold under Havana Club brand.
Rum producer Bacardi has won its battle to sell "Cuban" rum made in Puerto Rico in the United States.
On Monday (May 14) the Supreme Court refused to hear arguments from rival drinks company Pernod Ricard, concerning a bitter trademark war.
The court's decision to turn back an appeal means that Bacardi can continue selling its popular Havana Club brand of rum in the United States, while Pernod – which controls the original Cuba-made Havana Club – left the court empty-handed.
The two spirits behemoths have been battling over the Havana Club rum brand since the 1990s, when Bacardi launched its Puerto Rico-made version to sell in the United States, taking advantage of Washington's embargo on Cuban imports.