As it appears Zacapa has renewed their label and package design of Ron Zacapa Centenario 23 Años. The most "striking" design change is in the package - instead of the good old hexagon shaped package it is now square, like most packages, and on the sides of the new box there is English text advertising the greatness of "Sistema de Solera" and the methods they've used in making of the rum as opposed to the old hexagon shaped box that had little text on it. The label has undergone some changes as well but they're not as great as the changes made to the package. Personally I prefered the old label but the new package looks pretty good, not that there was anything wrong with the hexagon.It remains to be seen if there is any taste difference between the old label and the new label. Therefore the Ron Zacapa review I had planned to be a comparison between fresh and oxidised Zacapa has now changed to a triple comparison: Fresh vs Oxidised + Old Label vs New Label.
I will try to e-mail Zacapa later so if you have any questions you may have, post them here and we'll see if they answer the e-mail.
Click the image above for a larger view. Below is thumbnail to a quite large image where you can see a more detailed view of the label for your pleasure. Unfortunately I do not have pictures of the old design at the moment for those who do not know what it looks like but I will have them once I will begin work on the Ron Zacapa Centenario 23 Años rum review.
